Millions of Americans are unable to get to where they need to go. Lack of access to reliable and affordable transportation keeps them from even their most basic needs, like getting to work, making it to the pharmacy, and going to the grocery store. We partnered with Lyft to tell the story of LyftUp, a social impact initiative that’s improving transportation inequities.
- Media Relations
Our partnership with Lyft goes back nearly a decade, so we knew that social impact has always been a key part of their mission. Even if this initiative was something totally new, it was part of a lasting commitment to good. With this insight into their brand, we knew we could land meaningful coverage for LyftUp while sparking a long-overdue conversation about social equity and the people affected by it most.
LyftUp partnered with icons like LeBron James, nationally known community organizations such as My Brother’s Keeper and United Way, and local non-profits most familiar with its communities’ specific needs.
We were able to leverage the strength of LyftUp’s partners to secure coverage in a range of media outlets, including BET, Business Insider, Fast Company, People, and Shondaland, to name a few.
We rallied around Lyft’s brand momentum as a force for good to highlight LyftUp as something more than "just" groceries. We revealed it as an effort to improve access to job interviews, to get people to and from their polling places, to empower youth, and provide essential services to historically excluded communities.
LyftUp continues to touch people and organizations across the country, and shines a light on one of the most overlooked, but most essential needs that our communities depend on.
