SoFi's mission to help people reach financial independence and realize their ambitions. Within five years, our partnership helped grow them from a scrappy start-up, and toward becoming a major market player and household name. In an ever increasingly crowded personal finance market, we used our cultural and consumer media expertise to execute integrated campaigns that have shown millions of Americans that there’s a better way to get your money right.
- Media Relations
- Thought Leadership
- Brand Experience
We worked in partnership with SoFi to inject personality into how we talk about money, and to champion real solutions for real people; we initiated those conversations through stories about why money matters, inspirational experiences from SoFi members, and actionable advice from the company’s bench of Financial Planners.
Their suite of innovative offerings has given their 1.5 million members the option to refinance their student loans, buy fractional shares, and receive complimentary career counseling — to top it off, they received the naming rights for the brand new SoFi Stadium, a sports and entertainment destination, in Los Angeles.
Our partnership with SoFi is focused on innovating and building ways to give its members everything they need to get their money right.
