In 2007, people were still reading the same way they had been for hundreds of years. Amazon had a plan to change that, and we helped them do it. Together, we crafted and executed a strategy that would do the unthinkable — make Kindle something a world of voracious readers couldn’t imagine living without. Thirteen years later, they are still changing the game, we are still helping them tell their story.
- Brand Experience
- Brand Strategy
- Brand + Visual Identity
- Media Relations
- Thought Leadership
- Corporate Reputation + Crisis
- Financial Communications
Our partnership with Amazon Devices & Services has covered some of the most significant moments in the organization’s history — entering, redefining, and completely inventing product categories like smart home, voice innovation, and consumer devices. Together, we helped a generation of consumers fall in love with their brand and with its products.
Through our deep understanding of Amazon’s brand and technology, together with our story mining process, we surface and tell stories that capture reporters’ attention. From clever angles for national broadcast, to stories that shine a light on Amazon’s technology and innovation leadership, we helped craft the stories and get them in front of a fascinated public.
By throwing out old playbooks, and crafting new ones tailored to Amazon’s unique needs, we helped their team do the storytelling equivalent of seeing around corners.
By living and breathing Amazon’s mission and understanding their one-of-a-kind culture, we helped them simply get stuff done — even when the job is anything but simple.
