Outcast has helped companies – from industry upstarts to established market leaders – chart new growth while creating engines of resilience, prepared for the future and able to withstand any test.
- Communications
- Corporate Reputation + Crisis
- Financial Communications
Led by industry veteran Amanda Duckworth, Outcast’s Reputation Management + Crisis practice ensures our clients are well equipped to navigate the complex challenges facing business leaders today. We take the view that managing a crisis or issue is not a singular moment in time – it is a cycle of communications anchored around key events to strengthen brand equity and prepare to weather a storm or major change.
This is why Outcast develops communications strategies for the long term – from financial comms, such as gearing up for an exit, to building a long-term leadership comms strategy for c-suite members and navigating executive transitions. Contact our team today.
Crisis and Reputation
Vulnerability assessment and crisis preparedness
Crisis and issues management
Reputation rehabilitation
Our work begins in advance of a crisis by assessing risk exposure through a vulnerabilities audit and identifying strategies to mitigate those risks. With a playbook in place and training to prepare for the worst situations, our process helps organizations develop the muscle to better manage a crisis.
We have handled a wide range of crises from fraud and data breaches, to layoffs and litigation, and have particularly strong capabilities in workplace conduct issues.
We have assembled an experienced team of experts with decades of experience who work in tandem with client teams. We manage the crisis and rehabilitate brands for the long run with thought leadership strategies, ESG and DEI programming and other brand reinforcing efforts.
Financial Communications
IPO and M&A roadmapping and execution
Earnings media strategy
Fundraising
Financial performance is one of the key drivers of reputation and communications around financial milestones needs to be carefully managed. Outcast works with companies in the public and private markets to perfect their narrative, ensure it resonates with all stakeholder groups, and build an arsenal of proof points to memorialize their story, leading to authentic, on-message coverage when the bell-ringing moments arrive.
In addition to Outcast’s deep experience managing financial media strategy, we regularly partner with our sister agency, the Blueshirt Group, to provide investor relations services when needed.
Leadership Strategy
Succession planning
Transformation comms
C-suite comms
Business leaders today grapple with more complex challenges than ever before. ESG, shareholder activism, geopolitics…expectations for CEOs to be vocal about issues that may or may not have direct implications for their business have shifted dramatically in recent years – Outcast works with executives across industries to establish their platforms, sift through the noise and show up in the right conversations, using the right channels.