Wheelchair technology has seen less innovation than coffee machines over the last 20 years—that was, until LUCI. We were honored to partner in the purpose of bringing wheelchair users the freedom and independence they deserve, as we launched LUCI out of stealth, and landed it on TIME’s Best Innovations of 2020, a mere five months later.
- Brand + Visual Identity
- Brand Strategy
- Design
- Advertising
- Media Relations
Absolute trust in the product and heartfelt empathy for the user were critical in our months-long process to develop LUCI's messaging — all to ensure we created a narrative that spoke to the families and the caregivers that the brother-founders behind LUCI were trying to reach.
We developed and executed a media plan that used social and paid assets to amplify and capture mainstream attention.
Fast Company, Forbes and USA Today highlighted the incredible technology and the independence LUCI provides wheelchair users, while inspiring warmth and confidence through the co-founders' personal story.
Since launch, LUCI has not only been named to TIME’s Best Inventions, it was also one of Popular Science’s 100 Greatest Inventions of 2020, as well as being named a CES 2021 Innovation Awards honoree. The success facilitated national wheelchair distribution deals, and most importantly, enabled the independence of wheelchair users across the nation.
