The task was to partner with One Medical to help them navigate a pivotal moment—the company’s IPO. What we never expected was that just a few days after going public, COVID-19 would change everything, and their new public offering placed One Medical at the forefront of the global pandemic, as they supported patients and the public through their unique care model.
- Media Relations
- Thought Leadership
- Corporate Reputation + Crisis
- Financial Communications
- Content + Digital Strategy
“We also had some positive IPO news to end a tough January, with One Medical’s stock surging on the first day of trading. It’s been a while since I’ve seen the word ‘pop’ in a story.”
From Crunchbase
We quickly shifted from IPO interviews and corporate storytelling, to devising a communications strategy that met the moment. Together, we got the word out about testing sites and shared up-to-the-minute advice from healthcare experts that people would trust.
Leveraging our market research, insights, and trusted media relationships, we helped businesses across the country go back to work safely and confidently through One Medical’s B2B Healthy Together initiative; the company is now using learnings from that effort to support schools and universities as students return to campus.
Since our partnership began, One Medical has exceeded 500,000 members, expanded clinical locations nationwide, and launched a mental health program to provide virtual therapy to address concerns amplified by the pandemic. Together, we helped the public find a voice they could count on in a time of chaos and confusion.
