Helping AI pioneers bring their most exciting innovations to the world

client Outcast

date 2023

next project
Artificial Intelligence

Outcast has been working at the forefront of AI for nearly a decade, partnering with AI trailblazers to become some of the most prolific companies in the market.

  • Communications
  • Digital
  • Corporate Reputation + Crisis

Our AI Consultancy draws on this deep experience and industry know-how to ensure that any company — whether it's building the technology or adopting it — is defining and telling its story in a way that delivers maximum impact.    

Today, our portfolio spans the AI gamut — from generative AI, to policy and research, to consumer and productivity products.

We’ve recently helped:

  • OpenAI introduce DALL-E and ChatGPT, demonstrating the power of generative AI

  • Stanford Institute for Human-Centered Artificial Intelligence put a human lens on AI research and shed light on industry development

  • Altana demonstrate the power of applying machine learning to build the Google Maps of the global supply chain

  • Amazon Devices & Alexa highlight the impact of AI-driven innovation across the consumer experience

  • AWS AI & Machine Learning showcase how AI and ML is transforming enterprises and addressing societal issues like climate change and natural disasters  

  • Notion introduce Notion AI, its generative AI workspace for brainstorming, content development and collaboration 

  • Defense Innovation Unit unveil its AI ethics guidelines with the commercial sector

AI Planning for Communications

We also provide consulting services that will help educate your team about the ways you can integrate AI to streamline or improve processes and systems in areas including: AI enablement:

  • Workstreams: We’ll examine each team’s objectives and current workflows and recommend ways AI can help streamline.

  • Process: We’ll unpack your processes and let you know which tool (or suite of tools) could make your process more efficient.

  • Ethics/Guidelines: We’ll help you establish a clear framework for AI deployment and adoption that aligns with your organizational philosophy and values, with safeguards in place to minimize business and brand risk. We’ll build clear decision trees so employees at all levels understand how to best integrate AI into their day.

  • Training: From a high-level overview of the value of the tools, to more in-depth guidance, we can help educate internal employees on how best to deploy AI in their day-to-day.

  • Ongoing education and updates: We’ll also stay on top of the fast-changing industry and provide regular updates to keep you looking smart so you have the latest to share with your internal stakeholders about the use of AI.

Reputation & risk management: We’ll provide a comprehensive assessment of internal and external risks related to AI and your business, including current and potential risks, and recommended actions to minimize those risks.

Case Study: Turning a productivity platform into an AI leader 

Notion, a workspace and productivity tool beloved by consumers and businesses, began the development of its generative AI offering, Notion AI, in the fall of 2022. With advancements in the AI Industry moving at a breakneck pace, Notion wanted to ensure it could announce Notion AI quickly, but position it correctly, to maximize impact.

The Outcast team quickly built a media strategy for the initial launch, advising on messaging and positioning, developing materials and bringing our AI expertise to bear through the development of media targets and preparing Notion for a high-visibility moment. By giving exclusive early access to Notion AI to the editor-at-large of the Verge, paired with an interview with Notion’s CEO, we secured a strong, tonesetting feature for the beta launch that demonstrated Notion’s vision, and Notion AI’s ease-of-use and utility. This led to follow-on features in outlets like Fast Company, Forbes and ZDNet, which helped drive high demand for beta sign-ups, and foster buzz for the public launch.

Outcast remains a key partner to Notion in telling its AI story, leveraging our strong media relationships with AI reporters to garner even more interest at the public launch, with over 30 articles appearing in outlets like Axios, Inc., and Morning Brew. Notion AI is now regularly cited by reporters as one of the most important generative AI text offerings in the industry.

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