In early 2021, Playtika, an Israeli-based gaming company, was gearing up to debut on the NASDAQ, but faced a difficult reality: minimal brand awareness. While the industry was very familiar with their successful mobile games, the Playtika corporate brand was virtually unknown in the US.
- Media Relations
- Thought Leadership
- Financial Communications
To cement their brand as one of the world’s top mobile gaming companies, we worked together to build their foundational key messages, conduct a series of media trainings, and leverage our relationships with financial, business, and tech press to capture the public’s attention through with US broadcast, print media, and online interviews with Playtika's CEO and CFO.
When it came to listing day, we secured coverage that kept Playtika's impressive financial metrics front and center while showcasing their viability and lasting potential.
Bloomberg, CNBC, and the Wall Street Journal all highlighted Playtika’s profitability, business momentum, and their innovative method of keeping players engaged with fresh content.
The effort paid off when Playtika became the biggest-ever IPO for an Israeli-based company, raising $1.88 billion, and at the time of their listing was the biggest 2021 IPO on a US stock exchange.
Backed by growing revenue, strong player engagement, and an improved brand awareness, Playtika’s successful IPO propelled their name to the top of the mobile gaming industry.
