When Intuit launched their newest product, Turbo, in 2018, their ambition was to do more than just roll out a new product—they wanted to change the conversation about money. Three years and three #RealMoneyTalk campaigns later, we’ve sparked hundreds of conversations, generated millions of video views, and established a younger, more clever, social-savvy brand for Intuit across the board.
- Brand Experience
- Design
- Content + Digital Strategy
Building off the word-of-mouth groundswell from the first #RealMoneyTalk campaign, we launched — in partnership with personal finance influencers and Refinery29 — a second year of the brand campaign to engage with, and continue to build, our community.
We partnered with The Cut, to showcase authentic stories from real users about their own struggles with debt and financial health — starting with actress Chrissy Metz, who shared her own experience with debt and poverty.
After two years of having honest and personal conversations about finance, year three of the #RealMoneyTalk campaign took it a step further by asking, “Where to Next?”
The campaign was set up as a dialogue to share why we want to make changes and the very real obstacles that get in our way, helping us map the practical shifts we could make to achieve our dreams.
We created “Turbo Ride” - a money confessional taxi, in which actress Danielle Brooks surprised millennials of all different backgrounds by starting conversations about where they’re going (financially) and how to get there.
We captured the revealing, informative, funny, and sometimes surprising moments, to drive engagement and give actionable advice.
The result for the 2020 #RealMoneyTalk campaign? The four-week campaign garnered 29+ million video views, 197 million impressions, 11 million social engagements, 12.9+ million potential hashtag impressions, 11K sweeps entries, and 100+ million media impressions. And after three years, the conversation, and Intuit’s identity had changed.
