TravelPerk faced a distinct challenge — they were doing something truly innovative, but were struggling to drive attention from tier one media that rarely covered their industry, business travel. We were inspired by their vision, and with a track record of working with Europe’s fastest-growing startups, we laid the groundwork for stories that would become their break out.
- Media Relations
- Thought Leadership
- Brand Experience
TravelPerk needed to call attention to several important product rollouts, demonstrating the ambition of the brand and the potential impact of the business. Having built trust with media covering innovation in emerging sectors, we used our relationships and our first-hand research of the market opportunity, to excite and draw focus to the innovation.
Media outlets, including TechCrunch, wrote about how FlexiPerk, a product that gives customers the option to pay a small additional charge to turn every booking into a flexi-booking, enabled users to have the freedom to cancel or postpone trips up to two hours before the flight leaves — saving businesses significant amounts of money.
